Audience already leaning in
Someone asking an AI for a recommendation is mid-decision and open to being influenced.
Buyers now ask AI before they ask Google. Sponsored placements inside ChatGPT are opening gradually — and being structurally ready (clean product data, citable content, tracked AI referrals) is what puts you in the answer instead of a competitor.
AI assistants have become a discovery layer of their own: people ask for recommendations, comparisons and shortlists, and act on what the model says. Brands that are easy to cite win those recommendations.
This channel is early, which is exactly the opportunity. Inventory is limited and cheap while it opens, and the readiness work — tracking, feeds, structured content — pays off across every AI surface, not just one.
Someone asking an AI for a recommendation is mid-decision and open to being influenced.
New ad surfaces reward first movers with cheap attention before demand and prices rise.
Structured, citable content is what AI engines surface — that work compounds everywhere.
AI referrals, assisted conversions and share of answer can be tracked now, while competition is thin.
One specialist covering strategy, build, tracking and optimisation — no handoffs between departments.
How often AI recommends you today — and what is blocking it.
Product and service data formatted so AI can read and cite it.
Campaign builds as ad inventory opens in your category.
GA4 segments for AI-referred sessions and assisted conversions.
Answer-shaped pages, schema and comparison content AI engines quote.
Tracking brand mentions and recommendations across AI tools.
A simple, transparent process — you always know what is happening and why.
I review your accounts, tracking and landing pages, then share exactly where money is leaking.
Platform mix, budget split and conversion tracking are fixed before a single rupee is spent.
Campaigns, audiences and creatives go live in structured tests with clear success metrics.
Winners get more budget, losers get cut, and reporting keeps every number accountable.
The questions businesses ask before starting with ChatGPT Ads.
Sponsored placements in ChatGPT are being introduced gradually and category by category. Where your category is not open yet, the readiness work runs first — tracking, feeds and citable content — so you can launch the day it does.
Answer Engine Optimisation and Generative Engine Optimisation: making your content machine-readable and quotable so AI assistants cite you when they answer buying questions.
Referral tracking in GA4 with AI-specific segments, plus assisted-conversion reporting — so you can see when AI-touch sessions convert later, even without a last click.
If AI answers already appear for your category queries, yes — partly as readiness, partly as small-scale testing. I will show you where your buyers ask AI before recommending spend.
SEO optimises for ranked links; AEO/GEO optimises for being quoted inside generated answers. They share foundations — structured data, clear entities, authoritative content — but the winning format and measurement differ.
No sales call or pitch — just a conversation about what is working, what is leaking, and what it would take to scale.
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Eight ad platforms plus web development. One expert. Accountable reporting from day one.